Working capital is the thief in the night that steals the cash you thought more revenue would leave in your bank account. 

Growth is good. I don't have to convince you of this - bigger is better is a key underpinning of the US economy. More business means more cashflow, means less likely to fail, right? Not always. 

A larger business doesn't necessarily mean more cash. Wait, your telling me if I grow my business I will have LESS cash? Often this is true. Why? Where is the money going? It's fueling growth. It's not just a matter of more debt payments, cash expenditures etc. for your new facility, location or R&D, though. 

The key cash killer of most growing businesses is working capital. Working capital it allusive because it isn't a a clear cost. It isn't part of your Profit & Loss Statement and it probably isn't a KPI (metric) that you are watching. 

Working capital is the thief in the night that steals the cash you thought more revenue would leave in your bank account. 

How does this thief steal your cash? It's all about timing. 

I worked with a client recently who was at a loss for where her cash was going. "I'm growing, I have more revenue than I did last year, more customer traffic, yet I still don't have cash in the bank, where is it?" She was building her dream, but also drowning in it. 

Watching the cash in her bank account, praying for enough cash to make payroll every month. "It's in this room" I told her, looking around the beautifully appointed well stocked building. As her business had become more "successful", as revenue went up, she bought more inventory to impress and delight her customers. She had boxes of spare product in a back room. She did not ever want to run out of something a top client wanted. Customer delight was her goal and ambition. And on that front she was doing an incredible job. 

But the cost of paying for goods 15-45 days before she sold them, then waiting 15-30 days for payment from credit card companies after customer purchases was killing her business. She had to buy the product (with cash) on average 45 days before she received any cash from her customers. She was consuming all the cash she generated, plus some she was borrowing from a bank to buy more inventory.

The money she needed to start paying down debt and increase her own pay was sitting in her back room. It was sitting on her shelves insuring that her very best customers didn't have to wait to purchase any item they wanted. But was the cost of their delight too high? 

In this case I would argue yes, because the cash crunch was killing her business. More inventory, meant more time on the shelves for each item. This increased the time between when she paid her vendors and when she received cash from customers. More inventory also meant less cash, more debt. And high interest rates meant an increasing debt balance that at her current payment rate meant falling deeper into debt. 

The "working capital gap" has killed many many growth companies. The "gap" is the time between when you pay your suppliers (including debt service, inventory and even payroll) and when you receive money from your customers. If you can shorten that gap, sometimes just a little bit, you can change the cash equation and possibly even save your business.

Relief Financial can help you set up processes to improve the cashflow of your business. Please email blair@relieffinancialconsulting.com for more information.