Have you ever thought: "I know my business, I should be making more money on the bottom line, what's going on?" You are not alone. This is an age-old complaint from every business owner, no matter the size. But the big guys have a team of financial advisors and bean counters - surely you need all those people to get the kind of insights they have. 

This is false. It is a myth. You have something the big guys don't have. You are a lean organization, not complicated by massive corporate overhead and giant departments covering everything from HR to Paper Acquisition Specialist. You're advantage is you know your business inside and out. You are the key strategy specialist and the operations coordinator, you don't have to call in a team to tell you what's going on down in printing - you just replaced the ink in the printer.

But you don't have to everything alone. There are tools to help you figure out your business's financial situation without a CPA, MBA, CFA, CFO or any other acronym. If you are strapped for cash and worried about what's being spent within your organization – try using a free online tool. Mint.com is a wonderful personal finance tool, it is also a wonderful general finance tool. Go ahead, plug your business bank accounts, loans, company credit cards, etc. into a Mint account. Set flags to email you when a big ticket item is purchased or a budget hit for the month. You can even set alerts for large deposits - Mint.com can tell you when you get paid. 

Over the last ten years, it has become so much simpler to start a business. I remember my first website in 2001, I am embarrassed admit it, but the background was black and the text was neon. Not in a good way. Thank you modern technology.

Don't limit yourself to a beautiful website. Run a beautiful company on the inside and the outside. 

As your business grows, you may need part time HR advice or advice in areas like finance and operations. Understanding where your business is going and what your chances of surviving the roller coaster are is essential. Your website helps you get customers, but who are they? Are they good or bad customers? Are there trends in your customer set? Who buys what? When do they buy it? How do you know? 

When you first start a business, it feels like the expenses keep mounting up. You need computers, work space, a phone number, email addresses, website, and what are you going to wear to a customer meeting? Once the revenue starts flowing, the pressure eases. Finally there is a something to stem the flow of money out of your pocket.

Then one day you realize the revenue number is bigger than the expense number. You are in business! You've done it, you've balanced the scales.

Now what?

Now it's time to look at where the money is coming from and where it is going. 

You have clients, i.e. revenue, but are they profitable? A first client can be the key to getting off the ground. As your business grows, though, you may realize the first adopters of your products aren't the bread and butter of your business anymore. They may even be the succubus. They take a lot of time, they take a lot of resources and while they have a positive gross margin - you may not be making as much on the bottom line as you planned.

Let's consider your business's expenses, are they the right ones? Do you need a bigger office space, a smaller one? A flashier one to impress clients or a cheaper, bigger one to hold the back office that just keeps growing? Maybe you are thinking about opening another location, but how will you finance it? How many locations can you reasonably open at a time?

When you get beyond your area of expertise. When you have that nagging feeling something isn't right, that you should be making more money or you wish you knew more about your business. It may be time to call in a part-time CFO or Small Business Financial Planner. Their job is to help you sort through your stack of current and future bills and get to the bottom of financial sinkholes efficiently. Their job is to provide you RELIEF when you need it, for as long (or as short) as you need it.  They may seem like just another expense item, but bringing in a financial advisor sooner can save you multiples of that expense. It could even save your business.